Aava Brand System
Client
Aava
Year
2024
Discipline
Brand
Services
Art direction, Design system, Campaign

Aava makes simple outdoor clothing and had a different look on every screen it used.
We built one system for the site, the app and the campaigns: open sky photography, a short colour palette and a component library the team can use without waiting for a designer.
The team now ships a new campaign page in a day instead of a week.
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