Teras Online Shop

Teras makes whisks, peelers and razors in one small factory in Tartu. Their old shop looked like a hardware price list, and most visitors left before they reached a product page.

I rebuilt the shop around one rule: every tool gets a full screen still life, one blue gradient and one hard light. Product pages became short stories with the specs folded away, and checkout went from five steps to two.

Online orders doubled in the first quarter, and the average order now holds three tools instead of one.